In order to preserve overall site cohesiveness and promote intentional, effective design, the Marketing & Communications Team has developed the following web standards as internal guidelines for content creation and updating:
Pages which convey common information are to be moderated and maintained by the Office of Marketing & Communications. Any content which would be duplicate this information should instead reference and/or redirect to the managed page. This includes:
- About - Birmingham: UAB main site updates and maintains an "About Birmingham" page and shall be used instead of an SOPH page.
- About - School of Public Health: Use the main "About the School of Public Health" page at soph.uab.edu/about.
- Referencing tuition: Prohibited. All tuition information shall link directly to UAB's Paying for College page.
- Resources: School-wide resources, for students, faculty, and staff, are located here.
Suggestions for content additions or edits may be requested via the M&C Services Request Form.
School of Public Health email signatures are a variant of UAB's Brand Standards & Guidelines - Email Signatures. Use the template below to personalize your signature:
Name | Title
School of Public Health
UAB | The University of Alabama at Birmingham
RPHB [SUITE#] | 1665 University Blvd | Birmingham, AL 35294-0022
P: 205.555.5555 | email@example.com
Knowledge that will change your world
*No images should be used in your email signature.
Sliders (or slideshows) are reserved solely for use on the site's home page (soph.uab.edu/home).
- Academic Titles: Do not use periods in academic titles. Ex: PhD, MPH.
- MPH: "Master of Public Health."
- MPH Concentrations: Use "Master of Public Health with a concentration in program" or "MPH with a concentration in program."
- Phone Numbers: Format as (000) 000-0000.
- "Public Health:" Capitalize when using as a proper noun in reference to the School of Public Health. Do not capitalize when using as an attribute or modifier.
- Referencing the School of Public Health: Avoid using "UAB School of Public Health;" instead, use "School of Public Health."